Direct Mail Advertising – Connect With Those Who Need You
Direct mail advertising means sensibly targeting prospects with custom-made offers or advertising materials, including brochures, letters, circulars and newsletters, on a one-to-one basis by means of regular mail or e-mail. The vast majority of the time, if not all of the time, these aforementioned mailings carry a response mechanism like a toll-free number, business card or Web site address. Actually, direct mail advertising is the largest sole advertising channel in the United States, accumulating billions of dollars each year.
Direct mail advertising is beneficial because it is so highly targeted, offering a major advantage for businesses that have a keen awareness of their target market. Additionally, direct mail advertising is simple to track, allowing a business to calculate their return on investment (ROI). This is because businesses generally send out some sort of order form with their mail piece and they can use it to determine the number of sales from said mailing. Lastly, direct mail advertising is very enlightening, providing potential consumers with a great deal of information that they might not otherwise receive. A business might send out a sales letter with their mailing, which informs the consumer of the benefits or that business’s product or services and often offers special deals and promotions. Direct mail advertising is targeted, easy to track and informative.
It is important that with direct mail advertising, consumers are enticed to open your mail piece, and your promotion should make them want to take action. Make sure your offer is appealing. It is also important to create a sense of urgency, meaning the consumer will want to take action immediately because you are offering a momentary discount, and to include some sort of response mechanism. Once your piece is ready to be sent, you just need the people to send it to. And we know a huge group of people who are looking for you.
At Weekly Homebuyers List, we want to offer your business the chance to see huge profits by customizing a new homeowner, new mover, new business, e-mail marketing or specialty list package just to suit your direct mail advertising needs. We provide you with real estate leads which are ideal prospective clients for your business for many reasons. And with our weekly updated list, you will reach these consumers before your competition does. Here is why the new homebuyers we provide you with are great leads:
- Immediately following their move, they generally have a good to excellent credit rating in addition to a need for the services and/or items you can provide.
- New homebuyers might demonstrate more of an interest in security businesses to protect their assets and new residence, decorators/interior designers to make the most of their living space, restaurants to take their friends and families, salons, car insurance companies, home improvement companies, lawn care businesses and other house-related industries which would be applicable to their new home or to life in their new neighborhood.
- New homebuyers are most likely already searching for your services. They are more motivated to form and sustain relationships with service providers within their new neighborhood.
Direct mail advertising is a simple and profitable way to reach this tremendously lucrative target market audience. If you’re ready to get the most out of your business, Weekly Homebuyers List is here to help you.
Contact us today to get started on your direct mail advertising endeavors. We can help you decide which list will work the best for your direct mail advertising efforts and how to make the most of your customer database. You will have the ability to target by zip code or county – the flexibility to hand-pick your own areas to target is extremely effective and useful. You can speak with one of our consultants about any other specialty filters you are interested in for your direct mail advertising needs.