Compiled from 7500 new homeowners, surveyed between
December 2010 – December 2011
Approximately how much so you plan to spend within the Next 6 Months on products and services for you new home?
$5-15,000 31%
$15,001 - $30,000 27%
$30,001 - $45,000 26%
$45,001 – Over 13%


How do you plan on financing these purchases?
Savings 35%
Bank Loan 14%
Credit Cards 41%
Proceeds from home sale 8%


How Many of the Following Products do you plan on Purchasing?
  First
3 Months
Within
3-6 Months
Within
6-12 Months
Automobile 19% 39% 26%
Bathroom Accessories 58% 12% 6%
Bedding/Linens 41% 13% 7%
Carpeting/Rugs 37% 25% 17%
Cosmetics 68% 36% 34%
Draperies 25% 11% 2%
Flooring 43% 18% 19%
Furniture 75% 34% 27%
Kitchen Appliances 76% 32% 12%
Lighting Fixtures 49% 23% 15%
Mattresses 27% 17% 13%
Mini Blinds 83% 16% 11%
Wallpaper 12% 19% 10%
Window Doors 41% 27% 12%
Security/Burglar Alarm 61% 17% 3%
Shutters 16% 24% 8%


How many of the following upgrades and improvements are you planning to make to your new home?
  First
3 Months
Within
3-6 Months
Within
6-12 Months
Bathroom Remodel 28% 16% 21%
General Handyman 47% 24% 69%
Fencing 18% 10% 17%
Kitchen Remodel 21% 14% 12%
Landscaping 29% 17% 35%
Lighting Outdoor 19% 21% 14%
Painting 35% 28% 19%
Paneling 1% 1% 1%
Patio/Deck 24% 21% 15%
Pool Installation 3% 1% 9%
Repaving Driveway 9% 13% 11%
Security System 61% 17% 3%
Spa/Hot Tub 3% 9% 6%
Sprinkler System 21% 15% 11%
Wall Covering 9% 14% 7%
Window Replace 17% 18% 29%


Will you be changing any of the following?
Doctor 68%
Attorney 8%
Insurance Agent 59%
Grocery Store 78%
Dentist 41%
Accountant 24%
Bank 77%
Chiropractor 15%


What services will you require within 1-3 Months?
Plumber 28% Electrician 30%
Mason 13% Fencer 18%
Painter 35% Wallpaper 12%
Carpet 29% Carpenter 35%


What services will you require within 3-6 Months?
Plumber 21% Electrician 14%
Mason 9% Fencer 10%
Painter 28% Wallpaper 19%
Carpet 25% Carpenter 12%


Do you plan on joining any of the following?
Social Club 8% Health Club 73%
Golf Club 29% Tennis Club 19%
Church 41% Synagogue 7%
Country Club 9% YMCA 23%


What businesses would you like additional info from?
Auto Repair 31% Cable TV 39%
Cleaners 29% Clothing Store 25%
Health Club 49% Garage Doors 19%
Gift Stores 12% Hardware Store 71%
House Painting 19% Landscaping 39%
Pest Control 19% Pre School 28%
Security Sys 36% Restaurants 89%
Swimming Pool 9% Hair Salon 55%
Drinking Water 29% Bicycles 22%
Carpet Sales 21% Closet Design 29%
Financial Plan 18% Frame Store 16%
Gardening 46% Glass/Mirror 33%
HVAC 35% Interior Dec 39%
Lawn/Sod 29% Private School 12%
Handyman 49% Shutters 19%
Storage 29% TV/Appliances 27%
Movie Theater 10% Water System 19%
Window Cover 57% Auto/Boat Sales 33%


What type of special offers interest you?
% - Off Coupons 23%
$ - Off Coupons 49%
Free Gifts 49%


Do you plan on purchasing a Car in the next 6 months?
Yes 40%
Do you plan on purchasing a boat in the next 6 months?
Yes 4%
Do you plan on traveling this year?
Yes 89%
Would you like information on trip/tour savings?
Yes 57%